Hi, lovelies! Today I'm reviewing a product that has been reviewed countless times so I'm sorry if you're tired of hearing about it. :) Hopefully my post will provide a different insight because this is not going to be a rave review. I feel a bit bad saying that I don't like this product because it was kindly sent to me during a swap. However, I specifically asked her for a Rimmel Apocalips so it's not her fault at all (even if I hadn't asked for it, it still wouldn't be her fault that I didn't like it). Also, my issues with this product are not about it's quality per se. Now that that has been clarified, here are my thoughts on it...
When I first saw the Rimmel Apocalips popping up on the blogsphere I was under the impression they were liquid lipsticks. My impression was that they were lip colors in liquid form that dried to a matte or semi-matte finish. Much like the Guerlain Rouge G de Guerlain L'Extrait, the Hourglass Opaque Rouge Liquid Lipsticks, or the NYX Soft Matte Lip Creams. However, the Apocalips turned out to be really shiny and completely opaque lip glosses. Now, I don't tend to wear lip gloss often and I prefer matte finishes. So as you can imagine, the Apocalips are not the type of product targeted for my preference.
That said, my gripe with the Apocalips formula is that it's not easy to wear (at least for me). Lip gloss is very wet, it smears, and transfers easily. The thing is that most lip glosses are somewhat sheer, making them easy to wear and forgiving (if they bleed or go outside your lip lines chances are no one's going to notice). However, the Apocalips are super opaque so if it smears a bit it'll go everywhere. Which reminds me of Jessica's review where she says it transferred to her teeth during an interview (what a nightmare!) Of course, Big Bang is such a bright stand out red. A safer neutral color would be more forgiving. Big Bang does leave a long lasting stain after the shine is gone which is great, but I prefer a lip product that I don't have to worry about too much. Of course you can always blot it so that's a way of making it work if you prefer a matte finish.
In summary, the Apocalips formula has a really amazing quality: highly pigmented, applies smoothly, the applicator is great and so is the packaging. Plus, they're really affordable! However, it's not what I initially thought it would be. I'm still very grateful that I got to try it :) (Especially since these aren't out in the U.S. yet!) If you prefer shiny finishes and if you wear lip gloss often then you'll probably love this. Let me know your thoughts on them if you've tried any.
PRODUCT(S) MENTIONED: Rimmel Apocalips in Big Bang (£4.99), Guerlain Rouge G de Guerlain L'Extrait (review).