Lime Crime Lipstick in Chinchilla ($18): I had always wanted a grey lipstick but it wasn't something that was a priority on my to-buy list. I needed to spend $15 more dollars in order to get free shipping at Urban Outfitters so I said "Why not?" and put Chinchilla on my cart. I'm glad I did because I ended up liking this a lot.
The first thing I noticed once I saw Chinchilla in person is that it's not a traditional pure grey. It has a slight lavender/lilac undertone to it which I ended up liking a lot. I had read reviews on Lime Crime lipsticks in which several people described them as drying. I don't know if they've reformulated them since but I wouldn't describe Chinchilla as dry or even matte for that matter. The texture is thin and emollient. It applies very easily and has a satin finish. Although I would have preferred a pure matte finish, this does not have a shiny finish so it's good in my book. The pigmentation is great and the wear time is average-good (4-5 hours).
I think it's worth it to pay a little more when it comes to "unconventional" lipstick colors because they are harder to formulate. I know NYX tried to bring fun colors into the affordable mainstream with their Macaron Lippies but I was very disappointed by that formula. I found it too oily and smeary.
If you also like to experiment with lip colors let me know which brands you recommend. I'm looking into trying Melt Cosmetics next but the colors I want seem to be perpetually sold out.