You are probably very familiar with the hype surrounding the original Urban Decay Naked Eyeshadow Palette. I actually had to go and look up its launch date and almost had an existential crisis when I found out it was released back in the fall of 2010! I knew it had been a few years ago but it felt like three at most. I still use my Naked Palette from time to time but lately I've been wondering how well this six-year-old eyeshadow palette aged. Was the hype due to good marketing, was it because there was nothing similar at the time? Or is it genuinely a wonderful timeless product?
So, how do I feel about the Urban Decay Naked Palette six years after its initial release?
I have to admit, I was over the moon when I first got this palette. I was riding its gravy train, surfing the fan wave, etc. However, I personally don't think the Naked Palette aged well. I use it a handful of times a month at most. Of course it's an incredibly versatile palette, but unless I make myself use it, it tends to gather dust in my drawer.
Good Value for your Money
One of the charms of the Naked Palette was its great value. Yes, it was an expensive palette but you received 12 high-end, high-quality eyeshadows plus an eyeshadow brush and their Primer Potion. Six years ago drugstore eyeshadows were shit (let's be honest) and NYX, Makeup Geek, ColourPop, etc. weren't a "thing" yet. If you wanted rich, buttery, long-lasting, pigmented eyeshadows you had to fork out the cash.
Due to several factors, I don't think the Naked Palette offers such a great value for your money anymore. First of all, you can get high-quality affordable eyeshadows from a bunch of different brands now. To top it off, the Naked Palettes have increased in price from $44 to $54!!!! That's a $10 price increase in just six years.
Colors used: Virgin, Naked, Buck, Sidecar, Darkhorse.
Redundant Color Selection
My biggest critique when it comes to the Naked Palette is the color selection. This is completely subjective, but a big reason that I prefer buying individual eyeshadow pans and building my own palettes is that usually you don't love every single color in a pre-made palette equally. A pre-made palette may include one or two colors that are too similar to things you already own. Or you could simply never use one or two shades from the palette because you don't like them as much. This is, of course, wasteful.
When I first got the Naked Palette, and even more so now that I own a bunch more eyeshadows, I wished they had included one more matte shade. Also, the colors 'Toasted' and 'Hustle' seemed redundant to me. While they look different on the pan, they are a bit too similar on the eyes. Same goes for 'Virgin' and 'Sin'. Most of all I hated the shades 'Creep' and 'Gunmetal' and I still do. They look terrible on me (as do most cool-toned grey/blues). Fast forward six years and when I do reach for this palette it's to use either 'Naked', 'Buck', 'Toasted', 'Sidecar' or 'Half Baked'. Five out of twelve colors? That's not very good at all.
In closing, I definitely don't love the original Naked Palette as much as I used to. I've tried many other amazing eyeshadow formulas at lower price points. Every brand and their grandma offers several options for neutral eyeshadow palettes now. To top it off, I've already found dupes in my collection for my favorite colors in the Naked Palette. In short, there's no reason for me to reach for it anymore. It was a groundbreaking palette when it first came out, there's no denying that, but I've moved on to bigger and better things.
How do you feel about the original Naked Palette? Do you still use it as much as you used to? Have you found a replacement for it?