Allstate Purple Purse: Domestic Violence Awareness

allstate purple purse domestic violence awareness pass it on
Disclaimer: This post is part of a campaign in collaboration with Latina Bloggers Connect and The Allstate Foundation (Purple Purse). It was written by myself and the facts presented come from them.

My blog's one year anniversary is coming up soon. It doesn't feel like I've been doing this for that long. It has been such a fun journey so far-- talking about products I love (and don't love), connecting with readers from all over the world, sharing makeup looks and random bits about myself. Now that I've built this platform, I see no reason why I shouldn't use it to do some good, which is why I want to ask for your help. October is Domestic Violence Awareness Month. Allstate's foundation, Purple Purse, helps women escape the cycle of abuse by empowering them financially and spreading awareness. Please read on to see how you can contribute $5 by just clicking a link.

The Purple Purse foundation has been helping women for 3 years. This year they have pledged to donate $5 every time someone registers a "purse" (up to $350,000) to the YMCA for programs designed to assist victims of domestic violence. You can help the cause by virtually and symbolically "passing the purse" and sharing this with your friends, family, and on social media. Here's what you have to do to contribute $5 to the Purple Purse foundation:

+ Go to the Purple Purse website (
+ On the top right corner (where it says "pass it on") enter your zip code and "virtual purse code" 0003. Click "register your purse".
+ The code 0003 helps identify who referred the donor. I do not make commissions from donations using this code. This is about raising money for an important cause. The code was assigned to all bloggers from Latina Bloggers Connect.
+ You can see how much money has been raised so far on the site. At the time of writing this post, $152,360 have been raised.
Not only is this meant to help the cause financially, but also spread awareness and get conversations started. Here are a few facts:

+ More than one-third of Americans have never discussed the issue with family or friends and Purple Purse provides a conversation starter.
+ Domestic violence affects one in four women in their lifetime.
+ Lacking financial knowledge and resources is the number one indicator of whether a domestic violence victim will stay, leave or return to an abusive relationship.
+ Domestic violence happens more than 145 times each hour in the U.S. On average, three women die every day as a result.
+ If you need immediate help, call the National Domestic Violence Hotline at 1-800-799-SAFE (7233) or TTY 1-800-787-3224. For non U.S. residents, see this site for resources.

Also a necessary side note, the Purple Purse Foundation's image and information are aimed at women because the majority of domestic abuse victims are female but they recognize that males can be victims as well.

I realize this is a sensitive subject, but it is a very important one to talk about. Please register a purse to donate $5. It only takes a few clicks and would help greatly. Let me know in the comments if you do. I'd be incredibly grateful. Pass it on!



  1. So refreshing to see a post like this! Will definitely be doing this x

    1. Thank you for helping the cause!

  2. Such a wonderful campaign for an important issue! <3

  3. Thank you so much for doing this Coco; I hope it helps a lot of people and that the donation goal can be reached! I just 'passed on the purse'... when it's free for me and a wonderful cause then why not? :)


  4. Ive recently learnt about domestic violence at school and had to watch a 911 call from a women calling the police for help and you can hear the man in the background once he found her with the phone calling to the police and since she didnt hang up you could hear the violent abuse and thrashing and pounding she took from him. Luckily the police tracked him down and she didn't die. It was disturbing to watch it but made my eyes open more about this matter!

    1. That's horrible. I'm glad they tracked him down.

  5. That's such a great cause, I know about this and it's not pretty. I'm just so happy this is behind me now. I will share it on my page :)

  6. i always think its important for people, especially those who have outlets to get information out, to write about the organizations and causes they support, and i'm really glad you wrote about this one! some of my friends are currently fundraising for domestic violence prevention programs and it's great that this is another way to support (:

    Natalie | Salt & Sail

    1. It is good to take responsibility and use outlets for good. xx

  7. Done! It's great that you've teamed up for such a worthy cause :) And I can't believe your blog isn't even a year old yet... seems like you've been blogging for so much longer because you're so good at what you do!

  8. Such a good cause, we need to do something similar over here in the UK

    Hmm maybe...


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