Disclaimer: This is a compensated campaign in collaboration with Neutrogena and Latina Bloggers Connect.
There are a lot of important issues I want to touch on this post concerning sun protection and skin cancer. Considering May is Melanoma Awareness month, please share this with your friends and family. #ChooseSkinHealth is a campaign by Neutrogena that has the goal of spreading awareness and prompting us to protect our skin from the sun. Ever since I was young (particularly in middle school and high school), I have been surrounded by notions that tanned skin is the ideal of beauty. This is very different from other cultures where fair skin is the most “desirable” but seeing as I’m from the Caribbean, that island mentality is pretty much the norm. People who had naturally pale skin would be susceptible to comments like “someone hasn’t seen the light of day in a while” or “you need a trip to the beach”. So, Neutrogena has prompted bloggers to debunk a few myths about skin and sun exposure.
Myth 1: It takes years to see the effects of sun damage on my skin
Studies have found that marks on your skin such as spots, lines, and freckles can appear within weeks of sun exposure. UV rays alter pigment and cause loss of skin elasticity and firmness.
Myth 2: When you are not in direct sun you have nothing to worry about
There is a risk of sun damage and skin cancer both indoors and outdoors even if you are not directly exposed to the sun.
Myth 3: Darker skin makes Latinas less susceptible to skin cancer
There is no natural defense from the sun, even if your skin has a darker pigmentation or you’re not prone to burning. Even though Latinas have a higher concentration of melanin (pigment that gives skin its color), Hispanic women are also prone to skin aging and skin cancer if excessively exposed to the sun without appropriate sun protection.
Myth 4: Tanning beds are safe because they don’t use the burning rays of the sun
Tanning beds may seem to provide a slow, burn-free tan, but the primary light source is UVA radiation, which is directly linked to premature aging and increased skin cancer risk.
Remember: Make sure to use a broad-spectrum sunscreen with an SPF of at least 30. Skin cancer is the most prevalent of all cancers. Melanoma, the deadliest form of the disease, is now the second most common cancer in women between the ages of 20 and 29, according to the American Cancer Society.
There are so many options in terms of sunscreen in the market. There is no excuse not to use one. Neutrogena offers several formulas ranging from deodorant-type sticks like the Ultra Sheer® Face + Body Stick Sunscreen Broad Spectrum SPF 70 ($10.99) and the Beach Defense® Water + Sun Barrier Stick Sunscreen Broad Spectrum SPF 50+ ($10.99) to spray formulas or baby formulas like the Pure & Free® Baby Sunscreen Lotion Broad Spectrum SPF 60+ ($10.99) or Wet Skin Sunscreen Spray Broad Spectrum SPF 30 ($9.49).
Now for the Twitter invite… starting today Neutrogena
will kick off a social media movement called #ChooseSkinHealth
. There will be a day-long Tweet-a-thon from 9am to 9pm EST. Neutrogena experts, dermatologists, and celebrity ambassadors will participate. The Latina Bloggers Connect collective will be hosting parts of the event during:
5:00 PM – 6:00 PM EDT
(2:00 PM – 3:00 PM PDT)
Topic: Sun Protection Myth-Busters: Debunk some of the most common sun care myths
7:00 PM – 8:00 PM EDT
(4:00 PM – 5:00 PM PDT)
Topic: Melanoma is Colorblind – Sun protection for all skin tones
Each time #ChooseSkinHealth trends in the Twitter Top 5, Neutrogena will help a family through the Buy 1 + Donate 1 effort. Plus, there are usually giveaways and opportunities to win prizes so be sure to join!
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